Friday, September 28, 2012
Oxford County Public Health and Emergency Services
Breastfeeding Anytime, Anywhere: Public Health Launches its First Ever Pinterest® Contest in Support of World Breastfeeding Week
October 1-6, 2012 is World Breastfeeding Week. To celebrate, Oxford County Public Health & Emergency Services is launching a contest using Pinterest, one of the fastest growing social media sites in North America.
The contest – called Breast is Best – gives residents a chance to win one of three great prizes by following Oxford County’s Family Health Pinterest page and creating their own “Breast is Best” board on their own Pinterest page.
Up for grabs is an iPad, a family photography session with Simply Said Photography and a $100 gift card from Shoppers Drug Mart.
This year, Oxford County Public Health is celebrating their work towards achieving the Baby-Friendly designation as part of the WHO and United Nations Children’s Fund (UNICEF) Baby-Friendly Initiative (BFI). The Breast is Best contest and the launch of the Family Health Pinterest page, is a way to celebrate the BFI work being done at Public Health and to promote the benefits of breastfeeding to moms and moms to be.
Residents can visit the Public Health website for full contest details and a link to the Family Health Pinterest page. The contest is open from October 3-17. Winners must be a resident of Oxford County and will be announced on the Oxford Family Health Pinterest page.
Background:
Pinterest is a virtual bulletin board that allows users to post and share inspiring images and has grown to become the third most popular social media site in North America. Users create their own profile and unlimited bulletin boards and are able to organize them into categories such as: recipes, crafts, books I’ve read, quotes, fitness tips, party ideas or whatever hobbies or interests they have. Eighty per cent of Pinterest users are female between the ages of 25-44.
World Breastfeeding Week was launched 20 years ago by the World Alliance for Breastfeeding Action (WABA) to celebrate the work done around the world to support new mothers in their decision to breastfeed.
Oxford County Public Health is working towards achieving the Baby-Friendly designation as part of the WHO and United Nations Children’s Fund (UNICEF) Baby-Friendly Initiative (BFI).
In Canada, hospitals and community health services are supported by the Breastfeeding Committee for Canada. The BFI campaign is designed to promote, protect and support breastfeeding. It is hoped that with education and support, all babies will start with breast milk.
According to the World Health Organization (WHO), breastfeeding is the best way to provide newborns with the nutrients they need. WHO recommends exclusive breastfeeding until a baby is six months old and continued breastfeeding with the addition of nutritious complementary foods for up to two years or beyond.
Media Contact:
Melissa Poulin
Communications & New Media Specialist
County of Oxford - Public Health & Emergency Services
519 539-9800 ext 3505
mpoulin@oxfordcounty.ca
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