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Program: Period of Purple Crying Education Program  
Organization: London Health Sciences Centre
Victoria Hospital
Maternal Newborn Care
Phone Numbers: 519-685-8500 ext 56041
Crisis: Call 911 in emergencies
Fax: 519-667-6518
Website: www.lhsc.on.ca/trauma/the-period-of-purple-crying-...
Address:
800 Commissioners Rd E
London, ON
N6A 5W9
Intersection: Wellington Rd and Commissioners Rd E
Location: London (Central) * parking lot P8 (off Baseline Rd) * enter through Zone B * Obstetrical Preadmit 5th Fl * Birthing Centre 4th Fl
Accessibility: Wheelchair Accessible    Wheelchair Accessible
Hours:
  Service
Mon8am-4pm
Tue8am-4pm
Wed8am-4pm
Thu8am-4pm
Fri8am-4pm

Public Contacts: Jennifer Britton - Injury Prevention Specialist
jennifer.britton@lhsc.on.ca
Service Description: Helps parents and caregivers understand the features of normal crying patterns in infants to prevent shaken baby syndrome

Nurses provide one-on-one education to families ahead of discharge home from hospital after baby's birth * education includes a booklet and DVD or app code, focused on infant development and coping strategies for infant crying

Fees: Most services covered by OHIP
Application: Call * no referral required
Eligibility / Target Population: New parents and caregivers of infants
Languages: English * French * Arabic * Many other languages
Language Notes: Interpretation available upon request
Area Served:
Southwestern Ontario  
See Also: Parenting Education

This information was last completely updated on August 1, 2025

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Updated August 1, 2025
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